The pandemic has changed the way businesses market and employees work.
As consumer behavior changed over the past couple of years, businesses had to pivot. Many turned their focus to digital channels. In fact, Statista shows digital marketing spend as of August 2021 is as high as it’s ever been and still rising.
The work-from-home, remote employee role also became cork bicycle zone a new norm. In 2020, 71% were working from home, and the majority (54%) say they wish to have a permanent work-from-home role, according to the Pew Research Center.
While working from home may have been challenging for many employers initially, it presented new opportunities for them too, such as being able to source talent from anywhere in the U.S.
The good news is that digital marketing roles are the perfect type of remote job. So long as you have the skills and an internet connection, you can do just about anything from anywhere.
And digital marketers are in demand. In fact, LinkedIn lists “digital marketer” among the top 10 most in-demand jobs.
Of course, “digital marketer” is a pretty broad role. Within that category, businesses are looking for all types of skills, including social media, content strategy, SEO, Google Analytics, Google Ads and more.
So what does a career path in digital marketing look like? Let’s look at four in-demand digital marketing roles, their salary ranges and job requirements. Later, I’ll show you how you can uplevel your digital marketing skills to be more attractive to employers.