Would you like to go out and use a coupon that woke you up at 2 on a Wednesday night? I do not think so. Some countries have enacted laws on this, which dictate when you can send marketing messages (for example, France does not allow SMS marketing on Sundays, public holidays or anytime after 10pm). Include your company name in your messages When you send a large number of SMS messages, many providers send them through a shortcode, which means your contacts don't know who they are from. This is why your contacts need to know who is sending the message first.
If you're sending a promotional coupon to mobile number list ustomers, you want them to know where to go, right? Use SMS to complete your digital marketing strategy The beauty of digital marketing is that there are so many channels you can use to interact with your customers. All of these channels come together to create a marketing communications system that enables businesses to build customer relationships and leads at scale.
SMS and email marketing are two complementary channels. Campaigns can be created across both channels, using email to include more detailed information and SMS to communicate more urgent information. Why is SMS marketing effective? SMS is one of the most useful marketing channels at your disposal for the following reasons: Diffusion of Smartphones: Eight out of ten Italians own a smartphone, SMS are an excellent way to reach customers directly.