Editor's introduction: Many B-end product managers may be wondering, how to use data to measure the value of B-end products? This article will focus on category email list the data indicators of business attributes, tool attributes, product competitiveness and user satisfaction, and hope to help you. When the business side raises a demand, will you be category email list confused whether to accept this demand? Do you feel at a loss for value measurement when doing stage reports and resume writing? When asked by the interviewer about the key indicators of your product, do you feel a little stunned? Difficulty quantifying the value of B-end products is a common pain point for B-end product managers. So how to quantify it.
This article will provide you with some reference through the data indicators dimensions of business attributes, tool attributes, product competitiveness category email list and user satisfaction. 1. Business attribute data indicators In the long run, the product can develop continuously and positively, and it needs to achieve better commercialization. Otherwise, when the financing money is burnt out, commercialization is unsuccessful, and the team may be disbanded category email list on the spot. So how to measure it? Based on the sales method of the product, such as end-user subscription, module subscription or buyout, etc., we can calculate the commercial attribute indicators of the product - new purchases and renewals.
New product purchase data, such as monthly increase or decrease in new product purchases, year-on-year data on new purchases Product renewal data, such as monthly and annual product renewal increases and decreases, and year-on-year renewal data Of course, most category email list product managers do not need to memorize commercial data indicators in their job positioning, but this does not mean that it is not your business. If your department does category email list not look at these indicators, you can find data sources and make estimates, or find colleagues who are responsible for analyzing business attributes to discuss. If you have some exploration and conclusions, you can talk to the leader. 2. Tool attribute data indicators The tool attribute direction of B-end products is to reduce costs and increase efficiency.