Perhaps the most important thing to remember about holiday marketing campaigns? Planning ahead is the key to campaign success. Longer than usual shipping times, supply chain hiccups, and limited shipping capacity are all challenges that can be overcome by thinking ahead, and that means getting your marketing strategy in place now. Here are 10 marketing tips for the holiday season. bugherd-campaign-dan-2022 #1 Audit Your Previous Holiday Campaigns There’s no reason to reinvent the wheel if something worked well last year.
There’s also no reason to repeat something that didn’t give you the best ROI in the past. Step one in developing your marketing strategy now is bulk sms service
to audit your previous holiday campaigns. Keep what worked well, throw out what didn’t work at all, and think of ways to improve ideas that resulted in moderate success. One of our favorite holiday campaigns is what we had created for The Dogist to support the launch of their e-commerce collection in 2019.
We had used a combination of email marketing and social media advertising to generate +80% growth in sales and +1,200 growth in email subscribers. We are working with The Dogist again this year and have found that revisiting our historical efforts has been a great reference point for planning for our current and upcoming efforts to support them this holiday season. #2 Keep it Simple There are a couple of reasons to keep your holiday campaigns simple.